Every year, juvenile firesetting is responsible for hundreds of deaths, thousands of injuries, property loss in the hundreds of millions of dollars, as well as significant personal trauma and family disruption. MatchBook provides a unifying forum for the dissemination of reliable and current firesetting prevention and intervention information to a multi-disciplinary professional audience.

“As a new venture, we needed a partner to identify and define our unique value added.The team at Initial Design instantly understood our business objectives, they worked with us to refine our approach and helped plan a strategic roll out that let us hit the ground running.”

- Tim Callahan, Editor in Chief, Matchbook Journal
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Deliverables

Creative Growth at Work

Assisted in Formation Addressed an Epidemic Created Awareness & Dialogue

Since launching its first issue in the Spring of 2009, MatchBook Journal has distributed over 10,000 issues nationwide to highly targeted constituency groups. The top leaders in the field of Juvenile Firesetting have embraced this much needed, new platform of information sharing. MatchBook also serves as the founding partner for the Northeast Youth Firesetting Conference that is held annually in the Greater Boston area.

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