Measurable Solutions.

Growing your business isn’t just something we yap about.
The proof is in every piece we create. This is the stuff that good marketing is made of, and it’s all about communicating what makes you exclusive.

Case Studies


Pelagius, Inc.

In many parts of the world, a woman to walk into a store and buy a pack of birth control pills over-the-counter?  The founders of Pelagius asked: "So why can’t we do the same here in the U.S."?  As part of their commitment to #liberatethepill, Pelagius is on a mission to move women’s birth control Pill over-the-counter and make the pill safe, affordable and accessible to all. The...


A Breath of Fresh Air

InCarda Therapeutics

InCarda Therapeutics, a biopharmaceutical company out of Palo Alto, CA, discovered a faster and more effective way to treat cardiovascular disease: via the inhalation route. This novel approach brings a huge advantage – it offers a lower dose, with more control, ensuring the effects are extremely targeted and patients are not over-exposed to the drug. When we met, InCarda was riding strong...


A Global Perspective

Beacon Global Strategies

When a highly experienced team of Washington, DC insiders start a new consulting venture, they want it done yesterday. As former advisors to major national political figures on both sides of the aisle, including a presidential candidate and a Secretary of Defense, Beacon Global Strategies (BGS) leaders are experts on the issues of today. Potential clients were clamoring for the bipartisan...


Branding the IPO Specialists, & That’s Just the Start

Upright Position Communications

Paul Wilke, Founder of Upright Position Communications, had carved out a strong niche as public relations IPO specialists representing some of the hottest names in Silicon Valley, however his growing agency did so much more than IPO work. The problem? His brand didn’t reflect UPC’s range of services, it’s small agency responsiveness and approach, nor the depth of its expertise and...


Connecting the Dots

Matchbook Journal

Every year, juvenile firesetting is responsible for hundreds of deaths, thousands of injuries, property loss in the hundreds of millions of dollars, as well as significant personal trauma and family disruption. MatchBook provides a unifying forum for the dissemination of reliable and current firesetting prevention and intervention information to a multi-disciplinary professional audience.


A Family Tradition

Soderholm Custom Builders

Soderholm Custom Builders have a family tradition of building fine custom homes and large-scale renovation projects. The business is lead by a dedicated and skilled father and son team, Ken and Sam Soderholm. Over the past 30 years the business has evolved, however their foundation and guiding principles have remained strong: integrity, meticulous commitment to quality, service and dependability.


1,000’s of Healthy Babies

Tufts Medical Center

The Center for Reproduction & Infertility is a partnership between Tufts Medical Center and Women and Infants Hospital. Operating within a highly competitive market, collectively we developed a strategic plan and positioning that leveraged core assets. With implementation of the plan, department website and related collateral it has resulted in greater outreach and market share.


Helping Out the Help Desk

Bahamas Telecommunications Company

The Help Desk was constantly overwhelmed with support calls and needed immediate answers. With the development of a region appropriate online presence along with related support materials, call volume is down and most importantly customers are happy.  BaTelNet is the technical support division of The Bahamas Telecommunications Company, operating as a joint partnership between the Bahamian...


The Know-How to Protect


Data security is not simply a matter of installing a new piece of software, but understanding and addressing the threats that are unique to your organization. In that same manner, Initial Design Group delved deep to identify Towerwall’s unique strengths and positioned the Company as a thought-leader and better positioned to attract their ideal client.


A Better Way is Born

Previvo Genetics

Previvo Genetics provides a new choice for women and couples planning families; with the patent-pending technology it will make pre-implantation genetic diagnosis (PGD) an affordable, safe and effective option for couples at high risk for genetic disease who want to be proactive in assuring a healthier genetic profile for their children.