Online sign company takes a unique approach to marketing custom carved signs.

The world of custom carved wood signs is a crowded market. A quick google search results in pages of companies who sell similar products with the same selling proposition. Peter Bachman wanted to introduce something new and fun into the market place – enter Lumberjack Signs.

When Peter came to ID he had a vision. He needed a partner to help shape that vision, come up with a unique story and develop a marketing strategy. ID was excited to take on this project as their 43rd startup launched. Through this collaboration the company was named, a mascot “Stanley the Lumberjack” was born, a story was established and an e-commerce website was launched.

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