We drive business growth.

We’re ID, a business development consulting firm specializing in branding & growth strategies. We help entrepreneurs and established companies grow their businesses, start new ventures and move to a value-added world.

Our Team

Jeffrey Prag President

“We love to deliver on the passion our clients have for their businesses. It’s exciting to work alongside a company helping them reach their goals and objectives.”

As founder and president of Initial Design Group, Jeff is responsible for the overall strategic direction of the firm. He oversees the successful implementation of campaigns and large-scale consulting projects.

Additionally, on a fractional basis Jeff serves as the director of marketing and commercialization for a number startups and established entities. This fractional approach has provided clients superior results coupled with significant cost savings over full-time equivalents.

Jeff’s education and experience provide him with a unique and informed perspective on business growth opportunities. He graduated from Northeastern University with a bachelor’s of science degree with concentrations in business management, accounting and entrepreneurship. Having founded and served as an executive team member and advisor to a number of startup companies, Jeff has a proven track record of successful entrepreneurship. In these various roles, Jeff has moved startups from the concept stage to solid profitability.

Jeff is a committed and energetic leader in many local community and charitable endeavors, such as Rotary International and various youth programs. He also provides mentoring and job shadowing opportunities for high school and college students.

What We Believe

We believe in something we call “Creative Growth.”

If we were stuck in an elevator together, the first thing you’d hear about is Creative Growth — our core principle that empowers us think about your business differently.

Creative Growth is how we take you through the stages of launching a product, defining an audience and moving your business forward in an entirely new way. It’s the driver of what we do and it’s all about helping you make a deeper connection with your customers – here, there, and everywhere they’re engaging with your brand.

See how we have put Creative Growth to work for our clients.