We drive business growth.

We’re ID, a business development consulting firm specializing in branding & growth strategies. We help entrepreneurs and established companies grow their businesses, start new ventures and move to a value-added world.

Our Team

Mark Canegallo Vice President, Creative Strategist

“I am passionate about working with companies to realize their potential and develop creative paths to success.”

As co-founder and vice president of creative strategy, Mark plays a lead role in business strategy and brand development. He collaborates with organizations and new ventures to set a vision for what their brand will look, sound and act like. Clients also partner with Mark to better communicate their business values and competitive advantage in a way that positions themselves for growth.

Mark began his career as an entrepreneur, helping start Initial Design right out of college. Mark received his B.A. from Framingham State University in Studio Art with a concentration in Visual Communications and Graphic Design. In the decade since then, he has worked on hundreds of campaigns across many industries. Mark has worked with entrepreneurs to launch companies, bring products to market, rebrand firms, and position organizations for growth.

Mark mentors high school and college students and interns interested in careers in the creative economy. He also provides pro bono consulting and design services to a number of local and national education nonprofits.

What We Believe

We believe in something we call “Creative Growth.”

If we were stuck in an elevator together, the first thing you’d hear about is Creative Growth — our core principle that empowers us think about your business differently.

Creative Growth is how we take you through the stages of launching a product, defining an audience and moving your business forward in an entirely new way. It’s the driver of what we do and it’s all about helping you make a deeper connection with your customers – here, there, and everywhere they’re engaging with your brand.

See how we have put Creative Growth to work for our clients.