We drive business growth.

We’re ID, a business development consulting firm specializing in branding & growth strategies. We help entrepreneurs and established companies grow their businesses, start new ventures and move to a value-added world.

Our Team

William Carr Web Strategist

“Leveraging your businesses potential online is my passion.”

William’s passion for website strategy started in 1996, when he was 12 years old. He started by building websites, publishing articles on CGI newsboards (which later became “Blogs”), and building links to his websites. His parents became concerned with the amount of time he was spending online, but quickly realized that their son had found a niche when he started needing rides to the bank to deposit the checks he was receiving in the mail.

Since then, he has witnessed and learned the advanced technologies behind the changes in the web. As an entrepreneur involved in various start ups, his family’s business, and his own consulting practice, William understands what it’s like to run a small business.

On the personal side, William lives in Maynard, MA and spends most of his free time learning about new web technologies, working with nonprofit organizations and scouring through Google Analytics web traffic data.

What We Believe

We believe in something we call “Creative Growth.”

If we were stuck in an elevator together, the first thing you’d hear about is Creative Growth — our core principle that empowers us think about your business differently.

Creative Growth is how we take you through the stages of launching a product, defining an audience and moving your business forward in an entirely new way. It’s the driver of what we do and it’s all about helping you make a deeper connection with your customers – here, there, and everywhere they’re engaging with your brand.

See how we have put Creative Growth to work for our clients.