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Defining Your Core Brand Values

As the business landscape continues to transform at a rapid rate, organizations are forced to evolve in order to remain relevant with stakeholders and survive in the competitive marketplace. But such drastic shifts should not impact who you are...

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How to Turn Customers into Brand Advocates

Brands are putting a greater emphasis on building emotional relationships with consumers. “It’s powerful and it works,” says branding consultant Jim Stengel, former CMO of P&G and author of Grow: How Ideals Power Growth and Profit at...

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Startup Launched: Lumberjack Signs

Online sign company takes a unique approach to marketing custom carved signs. The world of custom carved wood signs is a crowded market. A quick google search results in pages of companies who sell similar products with the same selling...

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New Work: Parker Cole

We are excited to work with menswear startup Parker Cole on developing their brand foundation for their upcoming swimwear line. Here is a sneak peek of the brand in action. Stay tuned for more information and the launch of their new...

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Gain Trust, Share Knowledge

There are some TV characters we begin to love and cheer for over the years. Daryl Dixon from “The Walking Dead” is one of them. His greasy hair and his humble attitude make as lovable as any character in television history. Everyone who...

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Startup Launched: Speakeasy Strategies

A big congrats to Chad Torbin and the team at Speakeasy Strategies (ID's 38th startup) on the launch of their new website, new office location and continually growing team. Speakeasy is a bay area based, full-service boutique public relations...

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Take Control of Your Brand

Small businesses are often focused on delivering their product, dismissing “branding” as a lofty goal best left to large corporations. We often see this in clients who do not understand what a brand is, believing it is something tangible, such...

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#1 In Search, Is It Enough?

Just a few days ago, The Wall Street Journal recently posted an interesting article on the world of Google Adwords, small businesses and online marketing firms. The article, “Small Businesses Search in Vain for Web-Ad Help” by Khadeeja Safdar...

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