When our clients

go to market, launch a new product, secure a new round of funding, achieve key milestones, or exit successfully, we know we’ve been a difference-maker for them.

Case Studies


Cadence Health

In many parts of the world, a woman to walk into a store and buy a pack of birth control pills over-the-counter?  The founders of Cadence Health asked: "So why can’t we do the same here in the U.S."?  As part of their commitment to #liberatethepill, Cadence Health is on a mission to move women’s birth control Pill over-the-counter and make the pill safe, affordable and accessible to...


A Breath of Fresh Air

InCarda Therapeutics

InCarda Therapeutics, a biopharmaceutical company out of Palo Alto, CA, discovered a faster and more effective way to treat cardiovascular disease: via the inhalation route. This novel approach brings a huge advantage – it offers a lower dose, with more control, ensuring the effects are extremely targeted and patients are not over-exposed to the drug. When we met, InCarda was riding strong...


A Global Perspective

Beacon Global Strategies

When a highly experienced team of Washington, DC insiders start a new consulting venture, they want it done yesterday. As former advisors to major national political figures on both sides of the aisle, including a presidential candidate and a Secretary of Defense, Beacon Global Strategies (BGS) leaders are experts on the issues of today. Potential clients were clamoring for the bipartisan...


Branding the IPO Specialists, & That’s Just the Start

Upright Position Communications

Paul Wilke, Founder of Upright Position Communications, had carved out a strong niche as public relations IPO specialists representing some of the hottest names in Silicon Valley, however his growing agency did so much more than IPO work. The problem? His brand didn’t reflect UPC’s range of services, it’s small agency responsiveness and approach, nor the depth of its expertise and...


A Family Tradition

Soderholm Custom Builders

Soderholm Custom Builders have a family tradition of building fine custom homes and large-scale renovation projects. The business is lead by a dedicated and skilled father and son team, Ken and Sam Soderholm. Over the past 30 years the business has evolved, however their foundation and guiding principles have remained strong: integrity, meticulous commitment to quality, service and dependability.


1,000’s of Healthy Babies

Tufts Medical Center

The Center for Reproduction & Infertility is a partnership between Tufts Medical Center and Women and Infants Hospital. Operating within a highly competitive market, collectively we developed a strategic plan and positioning that leveraged core assets. With implementation of the plan, department website and related collateral it has resulted in greater outreach and market share.


The Know-How to Protect


Data security is not simply a matter of installing a new piece of software, but understanding and addressing the threats that are unique to your organization. In that same manner, Initial Design Group delved deep to identify Towerwall’s unique strengths and positioned the Company as a thought-leader and better positioned to attract their ideal client.


A Better Way is Born

Previvo Genetics

Previvo Genetics (Previvo) is a medical device start-up in the process of bringing a revolutionary pre-implantation genetic diagnosis solution to the planned pregnancy market. Previvo’s founder and inventor, Dr. John Buster, was no stranger to working with ID, engaging them to accelerate the growth of his fertility practice based out of Tufts Medical Center. However, the early stage...