Content specialists Caroline Gregory and Hugh Bishop needed a solid foundation to start their new venture.

Combining decades of experience in content strategy and B2B marketing, The Content Gurus is a boutique content marketing consultancy that encourages their clients to question the status quo. By working with The Content Gurus, clients are able to persuade their early-stage prospects to change their mind, swinging the sales equation in their favor.


“As a start up company, we needed guidance on developing the right brand logo, design tone and visual story telling. We wanted to make sure our brand had a personality with credibility. We were delighted by the range of thinking Initial Design Group demonstrated. They showed us 3 logo directions, and we liked all of them, making it difficult to chose just one! The color scheme and visual library they built for us is exactly the look we were going for. Initial Design Group was able to take our verbal description and turn it into a strategic brand identity that will help us project the right image for years to come. ”

– Caroline Gregory, Co-founder


ID was excited to take on this project as their 44th startup launch.





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