We’re not an agency;

we are an integrated brand & business development partner. We are committed to helping early-stage & emerging brands benefit from the direct relationship between strategic marketing & growth.

Our Team

Hugh Bishop Content Strategist

“I love to work with clients to help define what makes them unique and why that is valuable.”

As Content Strategist for Initial Design Group, Hugh works with clients to develop materials that tell their story in a compelling fashion. Recognizing that answering the question “Why change?” is the first challenge in the sales process, Hugh helps clients develop content that convinces their prospects to change the status quo. The content narrative is then extended so that Initial Design clients can answer the second critical question, “Why work with me?”

Hugh has over 25 years of business experience and has served in the roles of founder and president, marketing executive and industry analyst. He has worked in technology sector, engineering, construction and hospitality industries. He has worked with domestic and international clients, ranging from startups to the Fortune 500.

Hugh has a BA in Physics and Economics from Middlebury College and enjoys competitive rowing.

What We Believe

We believe in something we call “Creative Growth.”

If we were stuck in an elevator together, the first thing you’d hear about is Creative Growth — our core principle that empowers us think about your business differently.

Creative Growth is how we take you through the stages of launching a product, defining an audience and moving your business forward in an entirely new way. It’s the driver of what we do and it’s all about helping you make a deeper connection with your customers – here, there, and everywhere they’re engaging with your brand.

See how we have put Creative Growth to work for our clients.