We’re not an agency;

we are an integrated brand & business development partner. We are committed to helping early-stage & emerging brands benefit from the direct relationship between strategic marketing & growth.

Our Team

Kevin Kouri Business Strategist

“Success is more than bottom line profit. Success is all about integrity, teamwork, partnership and working together.”

As lead Initial Design Group’s lead business strategist, Kevin provides a key perspective in organizational development, operational efficiencies and growth strategies. Kevin is a decisive results driven executive with a proven record for delivering bottom-line performance and positioning businesses for growth. A senior executive with over thirty-five years of cross-functional business and legal expertise. Kevin has held positions as chief operations officer and general counsel, in the manufacturing, import/export trade and commercial electrical construction industries. contribute to both high profitability and substantial measured success. Attuned to ever-changing needs of business with the intuitive ability and resolve to seize upon all opportunities to bring individuals together for the common goal.

Kevin is a graduate of Suffolk University Law School and Boston College’s School of Management. He has delivered results in startup and turnaround environments alike.

On the personal side, Kevin volunteers his time and services to multiple civic, charitable and religious organizations, including Big Brothers Big Sisters, March of Dimes, St. Mary’s Church of East Walpole, Rotary International, Walpole Breaking Bread Food Kitchen and the MSPCA.

What We Believe

We believe in something we call “Creative Growth.”

If we were stuck in an elevator together, the first thing you’d hear about is Creative Growth — our core principle that empowers us think about your business differently.

Creative Growth is how we take you through the stages of launching a product, defining an audience and moving your business forward in an entirely new way. It’s the driver of what we do and it’s all about helping you make a deeper connection with your customers – here, there, and everywhere they’re engaging with your brand.

See how we have put Creative Growth to work for our clients.