Defining Your Core Brand Values
As the business landscape continues to transform at a rapid rate, organizations are forced to evolve in order to remain relevant with stakeholders and survive in the competitive marketplace. But such drastic shifts should not impact who you are...
Read More
How to Turn Customers into Brand Advocates
Brands are putting a greater emphasis on building emotional relationships with consumers. “It’s powerful and it works,” says branding consultant Jim Stengel, former CMO of P&G and author of Grow: How Ideals Power Growth and Profit at...
Read More
Gain Trust, Share Knowledge
There are some TV characters we begin to love and cheer for over the years. Daryl Dixon from “The Walking Dead” is one of them. His greasy hair and his humble attitude make as lovable as any character in television history. Everyone who...
Read More
Startup Launched: Speakeasy Strategies
A big congrats to Chad Torbin and the team at Speakeasy Strategies (ID's 38th startup) on the launch of their new website, new office location and continually growing team. Speakeasy is a bay area based, full-service boutique public relations...
Read More
Take Control of Your Brand
Small businesses are often focused on delivering their product, dismissing “branding” as a lofty goal best left to large corporations. We often see this in clients who do not understand what a brand is, believing it is something tangible, such...
Read More
#1 In Search, Is It Enough?
Just a few days ago, The Wall Street Journal recently posted an interesting article on the world of Google Adwords, small businesses and online marketing firms. The article, “Small Businesses Search in Vain for Web-Ad Help” by Khadeeja Safdar...
Read More
Accelerate the Selling Process.
Far too often I hear clients (and prospects) tell us: “If I didn't have to spend so much time explaining what we do, we could spend more time finding solutions and increase our sales” We often ask, Do your customers know who you really are...
Read More
Everyday Branding: 3 Simple Tips to Build your Brand
Small businesses are often focused on delivering their product, dismissing “branding” as a lofty goal best left to large corporations. We often see this in clients who misconstrue what a brand is, believing their brand is something...
Read More