The Power of Self-Awareness: Eliminating Leadership Blindspots
Even the most successful business leaders have flaws. We’re only human, after all. What sets the great leaders apart from the pack is their ability to recognize these weaknesses. Of course, this level of self-awareness doesn’t come easily. The...
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Google’s Mobile Algorithm Update: What This Means for Your Business
Did you know there are more than 1.5 billion mobile Internet users worldwide? There’s no question mobile user experience has been an important consideration for website optimization in recent years; but it’s about to become a game-changer. As...
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Defining Your Core Brand Values
As the business landscape continues to transform at a rapid rate, organizations are forced to evolve in order to remain relevant with stakeholders and survive in the competitive marketplace. But such drastic shifts should not impact who you are...
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How to Turn Customers into Brand Advocates
Brands are putting a greater emphasis on building emotional relationships with consumers. “It’s powerful and it works,” says branding consultant Jim Stengel, former CMO of P&G and author of Grow: How Ideals Power Growth and Profit at...
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Is Your Business Venture Scaled? 5 Questions to Ask.
You’ve started a business, and it’s beginning to gain some traction. It’s a great idea — early reaction from friends, family and peers has been entirely positive. Your sales forecast looks promising — and now you want to take your...
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Sales Conversion Rates: The Dirty Little Secret of Marketing Automation
When I was starting my career as a technology analyst twenty years ago, our firm had a list of 500 industry executives we believed to be potential clients. Our primary marketing vehicle was a monthly mailing, consisting of a hand-signed letter...
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Gain Trust, Share Knowledge
There are some TV characters we begin to love and cheer for over the years. Daryl Dixon from “The Walking Dead” is one of them. His greasy hair and his humble attitude make as lovable as any character in television history. Everyone who...
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2013: Lessons Learned
As we close out 2013, we would like to take a moment to reflect on the year past and share some lessons learned. To our longtime, new and hopefully soon-to-be clients, we extend a heartfelt thank you and happy New Year! We appreciate your loyalty...
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